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Improving HEP Adherence Through Behavioral and Marketing Psychology

presented by Ari Ginsberg, PT, DPT, MSIOP

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Disclosure Statement:

Financial: Ari Ginsberg receives compensation from MedBridge for this course.

Nonfinancial: Ari Ginsberg has no competing nonfinancial interests or relationships with regard to the content presented in this course.

Satisfactory completion requirements: All disciplines must complete learning assessments to be awarded credit, no minimum score required unless otherwise specified within the course.

MedBridge is committed to accessibility for all of our subscribers. If you are in need of a disability-related accommodation, please contact [email protected]. We will process requests for reasonable accommodation and will provide reasonable accommodations where appropriate, in a prompt and efficient manner.

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Video Runtime: 2 Minutes

Marketing professionals use psychology to generate buy-in from prospective customers. Healthcare providers can use marketing psychology techniques to get patients to commit to behavior change, including adherence to their home exercise programs. This short course includes an introduction to behavioral psychology and marketing psychology and their applications for digital care.

Meet Your Instructor

Ari Ginsberg, PT, DPT, MSIOP

Dr. Ari Ginsberg, PT, DPT, MSIOP, is a passionate clinician and educator with a diverse educational and clinical background. He received a Doctor of Physical Therapy degree in 2010 from Touro University and completed a Master of Science degree in Industrial and Organizational Psychology from Touro University in 2021. Ari has worked in many different…

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Chapters & Learning Objectives

1. Improving HEP Adherence Through Behavioral and Marketing Psychology

Marketing professionals use psychology to generate buy-in from prospective customers. This short course includes an introduction to behavioral psychology and marketing psychology and their applications for digital care.

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