presented by Jennifer Green-Wilson
Physical therapy practice is a business, operating within a dynamic, ever-changing health care industry. Emerging evidence supports the need for business literacy within clinical practice. Specifically, all health care practitioners should have a fundamental knowledge and understanding of the financial, marketing, human resource, and operational functions of an organization or practice. Despite it's importance, a clear gap exists between the need for business literacy and the level of knowledge of most healthcare teams.
The purpose of this educational program is to provide professionals with an essential set of business skills that are transferable to diverse roles in all practice settings. The program will center on teaching key business metrics crucial for cultivating excellence in clinical practice and will identify how various business strategies contribute to building a vibrant ‘bottom-line’. Practical skill development will be emphasized and participants will be invited to engage interactively throughout the entire program.
Jennifer Green-Wilson is a principal of the Institute for Business Literacy and Leadership (previously known as the Leadership Institute); formerly the Director of the Institute for Leadership in Physical Therapy (LAMP) for HPA the Catalyst of the American Physical Therapy Association (APTA), as well as a member of the Private Practice Section (PPS) Education Committee of the APTA. Recently serving as a Director on the Board of Directors of the APTA, she speaks nationally and internationally on topics related to leadership, business literacy, and management in health care, has been invited to submit short articles for APTA’s ‘Business Sense’ section of PT in Motion, and was awarded a national research grant from the HPA Section in 2009. Additionally, she was awarded HPA the Catalyst’s LAMPLighter Leadership Award in February 2014. Dr. Green-Wilson works with several physical therapist programs and diverse health care organizations across the country, helping to strengthen the development of practice management, business literacy, and leadership skills at entry-level and in contemporary practice. She also serves as a Director on the Board of Directors of Rochester Hearing and Speech in Rochester, New York. Dr. Green-Wilson holds an Ed.D. degree in Executive Leadership from St. John Fisher College in Rochester, NY, a MBA degree from the Rochester Institute of Technology, and a BS degree in physical therapy from Queen's University in Kingston, Ontario, Canada.
This chapter will discuss the need for integrating business literacy into health care/physical therapist practice. The chapter will define business literacy and isolate business knowledge and skills needed to advance contemporary clinical practice. Participants will have an opportunity to self-assess their level of business literacy in physical therapist practice.
This chapter will explore the fundamentals of operations management, human resource management and explain the need to develop leadership skills and practices.
This chapter will explore the fundamentals of financial management and identify the role of information management in practice management.
This chapter will discuss how to deliver value in physical therapy practice and explore fundamentals of promoting and marketing the physical therapy practice.
This chapter will explore the fundamentals of strategic planning & business planning and its importance in the physical therapy practice.
This final chapter will help participants identify ways to build their business literacy and incorporate business literacy into their clinical practice.