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Medical Fitness and Lifestyle Management: Organizational Start-Up

presented by Russell Certo, PT, OCS

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Satisfactory completion requirements: All disciplines must complete learning assessments to be awarded credit, no minimum score required unless otherwise specified within the course.

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Medical Fitness allows rehab professionals to expand and position their practice to effectively service the health care industry’s growing focus on disease prevention. Many health care professionals are taking steps to protect their interests and take advantage of a changing paradigm. Rehab professionals are uniquely positioned, and educated, to deliver a preventative medical fitness and lifestyle management service. In order to deliver a viable and meaningful medical fitness health and wellness service, physical therapists and occupational therapists need to step out of the traditional business model and expand their intervention footprint. This course will describe the steps to starting a medical fitness lifestyle management service in the rehab setting. This is the third course in a series of five courses on Lifestyle Medicine for your facility.

Meet Your Instructor

Russell Certo, PT, OCS

Russell Certo, PT, OCS, a physical therapist for 35 years, is the Founder of Trilogy, MOG National, and Grand Island Physical Therapy. He designed and developed the idea of an integrated physical therapy practice and medically oriented gym (MOG). He has become a leading expert in the field of medical fitness and lifestyle management and…

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Chapters & Learning Objectives

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1. What is Medical Fitness?

This chapter will outline what medical fitness is and who would best benefit from its development. Medical fitness is an opportunity for rehabilitation professionals. Physical and occupational therapists are perfectly positioned to deliver a medical fitness service. They are the best educated and have the appropriate skill sets to deliver this much-needed service.

2. Lifestyle Management

This chapter presents lifestyle management discussions concerning what services and what personnel are needed to have a lifestyle management service integrated into a rehab practice setting. Participants will also learn how best to engage patient populations into a lifestyle management program.

3. Finances Associated with Medical Fitness

An overview of the initial costs and budgets required to initiate a medical fitness service into the rehabilitation setting will be described. Additionally, we will present the ROI (return on investment) that can be expected.

4. Marketing Strategies for Medical Fitness

In this chapter, Russ will provide an overview of successful marketing techniques proven to increase referrals to the rehabilitation practice and how best to build a cash-paying membership from these referrals.

5. The Medical Neighborhood

The medical neighborhood is the obvious evolution of the medical fitness service. This chapter provides a description of what makes up a medical neighborhood and how to involve and utilize other healthcare services to improve the population health of any community.

More Courses in this Series

Corporate Health & Wellness: Integrating Lifestyle Medicine

Presented by Russell Certo, PT, OCS

Corporate Health & Wellness: Integrating Lifestyle Medicine

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Insurance Companies have little motivation to create incentives and a culture of health for their subscribers. However, forward-thinking corporations and employers recognize the best way to control health care costs is to create an environment that values a healthy lifestyle for all employees. This course will discuss how rehabilitation professionals can take their expertise into a corporate environment and create a total worker wellness program that partners with employees from pre-hire to retire. This is the fourth course in a series of five courses on Lifestyle Medicine for your facility.

View full course details

Lifestyle Medicine & Your Healthcare Team Opportunity

Presented by Russell Certo, PT, OCS and Lynn Steffes, PT, DPT

Lifestyle Medicine & Your Healthcare Team Opportunity

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Your Healthcare Team Opportunity in Lifestyle Medicine is the second in a series of courses designed to introduce and build both understanding and resources to create a Lifestyle Medicine program in your practice setting. This course clearly outlines the skill set needed. The presentation identifies those skills that are already a part of the physical therapist’s practice and those needed for development or to access through collaboration. It explores a few specific models of implantation for your consideration. The Lifestyle Medicine Series will provide comprehensive instruction, tools and resources to strengthen your skills and fill the gaps!

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Understanding the Opportunity in Lifestyle Medicine

Presented by Lynn Steffes, PT, DPT

Understanding the Opportunity in Lifestyle Medicine

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Understanding the Opportunity in Lifestyle Medicine is the first in a series of 10+ courses on exploring the application of Lifestyle Medicine in your personal practice with patients and building a successful model for your facility. The curriculum was created with the American Medical Association’s Model of Physician Competencies for prescribing Lifestyle Medicine. The course also provides specific insight into the Vital Signs of a healthy lifestyle and the conditions they impact. Physical Activity and exercise and the evolving role of physical therapy is illuminated.

View full course details

Brainy Health and Lifestyle Medicine

Presented by Lynn Steffes, PT, DPT

Brainy Health and Lifestyle Medicine

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Brainy health and fitness through Lifestyle Medicine is an evidence-based approach designed for providers interested in offering a program where prescribed exercise, nutrition and wellness intersect to help people proactively manage their brain health. We will outline the evidence for specific exercise prescription to improve brain health. We will also explore the role of simple nutritional, sleep & stress management wellness education. In addition, we will share the role of brain training and cognitive challenges in creating optimal performance at any age.

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The Biomedical Vital Signs of Lifestyle Medicine

Presented by Staci Lyons, PT

The Biomedical Vital Signs of Lifestyle Medicine

Subscribe now, and access clinical education and patient education—anytime, anywhere—with video instruction from recognized industry experts.
Lifestyle medicine is a branch of medicine focused on the research, prevention, and treatment of disorders caused by lifestyle factors such as nutrition, physical inactivity, and chronic stress. Vital signs are a critical component in the medical model of care. To facilitate change, a clinician must be able to know the measurements that objectively document the condition and use those measures as a benchmark for evaluating the success of the intervention. In this course, we will evaluate the key components of assessing lifestyle related disorders and illnesses and recommend key measures that can be integrated into the therapy evaluation and treatment design.

View full course details

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