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Email Marketing Coordinator

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  • Location: Seattle, WA
  • Type: Full Time
  • Status: Open

Join the team shaping the future of healthcare. MedBridge is looking for a highly motivated Email Marketing Coordinator with a proven track record of creating effective marketing campaigns. Our email program is fundamental to the success of our marketing and growth of MedBridge.

In this role you will be responsible for the successful execution of multiple email programs; tasks include coding HTML email campaigns, building landing pages, sending campaigns, growing lists, employing tracking and reporting to drive continuous improvements and scalability of the system.

Email Creation/Lead Generation

  • Manage email campaigns including audience segmentation, coding, and deployment
  • Code within our current email templates while continuously making improvements to design
  • Produce both broadcast and triggered emails as assigned
  • Create content emails and carry out proper review processes
  • Build new marketing landing pages for lead capture and conversion
  • Responsible for efforts to grow and maintain email lists

Email Best Practice Management/Reporting

  • Monitor email deliverability and address any potential issues
  • Research current trends and suggest improvements to elevate existing campaigns
  • Carryout A/B testing and reporting to continuously make improvements to the program
  • Track email performance and report on KPIs
  • Provide ad hoc reports on channel activity as requested by key stakeholders

About You:

Required

  • 1-2 years of experience in email marketing or coding HTML emails
  • Strong knowledge of HTML, CSS, and common email-related bugs
  • Experience deploying emails from an email service provider (i.e. MailChimp, Active Campaign, Campaign Monitor, Salesforce Marketing Cloud, Pardot, etc.)
  • Comfortable with popular code editors (e.g. Sublime Text, Atom, Dreamweaver)
  • Basic understanding of A/B testing concepts and reporting
  • Strong attention to detail and an eye for quality are essential
  • Self-starter that isn’t afraid to roll-up their sleeves and get things done
  • Proven track record of prioritizing activities and keeping complicated projects moving forward
  • Knowledge of email regulations including CAN-SPAM, GDPR, and CASL

Preferred

  • Bachelor’s degree preferably in Marketing, Communications, Business, or Software Engineering
  • Experience working across multiple buyer segments: individual and enterprise
  • Familiarity with email/contact database management in an ESP
  • Experience using a CMS such as WordPress
  • Experience with general Microsoft Excel skills would be desirable

Our Culture:

  • We’re passionate about building products that improve the quality of life for patients - providing clinicians with the highest quality educational content and tools, on an innovative learning platform
  • We believe collaboration is crucial to speedy execution and value in-person interactions across roles
  • We move fast and are scrappy, ruthlessly prioritizing to test and deliver new products, features and services for our customers
  • We’re bootstrapped and proud of it; our success and continued growth are driven by products that customers love and actually pay us for
  • We enjoy each other’s company - whether at work or company sponsored events, we have fun;
  • We value our employees, offering 100% employee coverage for medical, dental and vision insurance and a 401(k) program with up to 2% company matching
  • We believe in continued personal growth, offering 2 paid days and an allowance for the personal development of your choice

Our team is a group of motivated individuals who love to innovate our product and increase its reach within the healthcare community. We're moving extremely fast, and every day offers the chance to learn and grow professionally with a fun group of colleagues.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.